Jewellery showroom app

Challenge

The jewelry industry, though traditional, requires continuous innovation to meet the growing expectations of consumers. The brand Auroria, known for creating high-quality jewelry such as engagement rings and wedding bands, faced a challenge related to the digital customer experience. A key requirement was to enable customers to try on rings online in both 2D and 3D formats, which is crucial for making an informed choice without the need for a physical store visit. One of the significant challenges we faced was accurately detecting the finger and placing the ring in the correct position. Ensuring the ring appeared naturally on the hand required sophisticated image recognition and AR technology.

Solution

With the help of FlutterPeak, our team undertook the task of transforming this shopping experience, utilizing advanced technologies. The application was initially developed in Flutter, but technological limitations led the team towards native iOS, enabling fuller utilization of augmented reality (AR) technology. The key was to find the appropriate two parts of the finger and place the ring between them. We based the rotation and scaling of the ring on continuously recalculating the distance between the aforementioned points and analogous points on the neighboring fingers. The functionality of trying on jewelry in 3D, tested in both 2D and 3D, provides realistic impressions of how the jewelry looks on the hand. This allows customers to closely examine and analyze each model, which is invaluable in choosing the perfect ring.